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Cooking up a UK expansion plan

Oven Loving is run by husband-and-wife team Ian and Tina Duggan from Stoke Mandeville.


 As its name suggests, Oven Loving is an oven cleaning business. It’s just Ian and Tina at the moment but the plan is to turn it into a national franchise. “We wanted to do something that could give us a quieter lifestyle, that wouldn’t cost us a lot to start and which could really grow if we got it right,” said Tina.


Following a steady start, the idea of franchising took hold and the plan now is for Oven Cleaning to set up two franchise points, one of which will be their own ‘pilot’ operation in Aylesbury.


“We would like to double the number of franchisees every year,” said Tina. They also plan to launch their own range of environmentally-friendly oven cleaning products and further refine their online automated booking system.


Tina was introduced to Harwood Hutton through her relationship with Buckinghamshire Business First. She attended one of our workshops on forecasting and was hooked. “I found it really relevant, easy to access and I wasn’t made to feel silly for not knowing some of the things that go into making a business plan.”


Harwood Hutton’s experience in the franchise sector was massively helpful, as was the sector market research the Fit4Funding team brought to the table. “The guidance from HH has been invaluable, and I have been astounded by the amount of support they given us. In our first six months working together we tripled our enquiries and doubled our revenue,” said Tina.


“Everyone in the team is very knowledgeable and they know how to listen. We now have every confidence in where we’re headed and we have a greater understanding of the sources of funding that might be available to us.”

Oven Loving

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